> ## Documentation Index
> Fetch the complete documentation index at: https://docs.makemerank.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Personas

> Create personas to define tone, language, and persona-specific context for content generation.

## What a persona controls in MakeMeRank

A persona is the central template for content generation. Without a persona, MakeMeRank cannot generate personalized topic suggestions or drafts.

A persona controls:

* **tone** and writing style
* the **language** used in generation
* extra context through **tags**
* which **persona-specific Content Sources** can be used

## How to create a persona

<Steps>
  <Step title="Open Personas">
    Go to **Personas** in the dashboard.
  </Step>

  <Step title="Choose a name and language">
    Give the persona a name and decide whether it should inherit your profile language or use `DE` or `EN` explicitly.
  </Step>

  <Step title="Add context tags">
    Choose tags that describe the persona. They help MakeMeRank weight style and perspective more accurately.
  </Step>

  <Step title="Choose the persona source">
    You can either add your own sample text or use LinkedIn as the context source.
  </Step>

  <Step title="Create the persona">
    MakeMeRank summarizes the context with AI and stores the resulting persona.
  </Step>

  <Step title="Optionally set it as default">
    If you have multiple personas, you can mark one as the default. It will be preselected in content generation.
  </Step>
</Steps>

## Which tags are available

Tags are grouped into four areas:

* **Tone:** Personal, professional, humorous, inspiring, factual
* **Role:** Expert, thought leader, advisor, founder
* **Topic:** Surveys, career, leadership, tech, marketing
* **Format:** Storytelling, listicle, how-to, opinion

## Using LinkedIn as a persona source

Instead of entering manual sample text, you can derive a persona from your LinkedIn context. In that flow, MakeMeRank uses:

* profile data from LinkedIn
* the latest retrievable posts
* an automatically generated summary for the persona

The LinkedIn connection is **read-only**. It is used only to provide better context for the persona and for content generation.

<Info>
  When you use LinkedIn as the source, the persona can reflect not only your tone more accurately, but also your real positioning, recurring themes, and typical phrasing.
</Info>

## How personas and Content Sources work together

In content generation, you always choose exactly one persona. MakeMeRank then combines:

* the persona itself
* matching **Content Sources** limited to that persona
* optionally the selected report context

This lets you maintain different content setups, for example for founder posts, deeper expert content, or more personal LinkedIn updates.

## Post image themes

On the same page, you can also create custom **post image themes**. These themes appear later during content generation when you choose to generate an image for a post.

A theme contains:

* a custom visual style name
* an image instruction for look, atmosphere, and color direction

If you also want to manage the underlying context for your content, continue with [Content Sources](/guides/content-sources).