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What are Personas?

Personas are required for content generation – every piece of content is based on a persona. A persona combines writing style and background/context, configured via tags (e.g. Tech, Founder, Listicle). This ensures suggestions sound like you and match your positioning.

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Creating a Persona

1

Open Personas

In the dashboard under Personas or Content → Writing style configuration.
2

Create new persona

Click Create new persona.
3

Name and description

Enter a name (e.g. “My LinkedIn style”) and describe your style or add a sample text.
4

Choose context tags

Select tags that describe your persona: tone (personal, professional, humorous), role (expert, consultant, founder), topic (tech, marketing, career), etc.
5

Optional: AI analysis

Use Create persona to have your text summarized and optimized by AI. You can use the AI summary or the original text.
6

Set as default

If you have multiple personas, mark one as default for content generation.

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Context Tags

The tags help the AI weight your persona better:
  • Tone: Personal, Professional, Humorous, Inspiring, Factual
  • Role: Expert, Thought Leader, Consultant, Founder
  • Topic: Surveys, Career, Leadership, Tech, Marketing, Storytelling
  • Format: Listicle, How-to, Opinion

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Tonality in Profile

In your Profile you can additionally set a default tonality (e.g. Professional, Casual, Witty, Direct) and a tonality sample text. These feed in as a basis for personal content.