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What a persona controls in MakeMeRank

A persona is the central template for content generation. Without a persona, MakeMeRank cannot generate personalized topic suggestions or drafts. A persona controls:
  • tone and writing style
  • the language used in generation
  • extra context through tags
  • which persona-specific Content Sources can be used

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How to create a persona

1

Open Personas

Go to Personas in the dashboard.
2

Choose a name and language

Give the persona a name and decide whether it should inherit your profile language or use DE or EN explicitly.
3

Add context tags

Choose tags that describe the persona. They help MakeMeRank weight style and perspective more accurately.
4

Choose the persona source

You can either add your own sample text or use LinkedIn as the context source.
5

Create the persona

MakeMeRank summarizes the context with AI and stores the resulting persona.
6

Optionally set it as default

If you have multiple personas, you can mark one as the default. It will be preselected in content generation.

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Which tags are available

Tags are grouped into four areas:
  • Tone: Personal, professional, humorous, inspiring, factual
  • Role: Expert, thought leader, advisor, founder
  • Topic: Surveys, career, leadership, tech, marketing
  • Format: Storytelling, listicle, how-to, opinion

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Using LinkedIn as a persona source

Instead of entering manual sample text, you can derive a persona from your LinkedIn context. In that flow, MakeMeRank uses:
  • profile data from LinkedIn
  • the latest retrievable posts
  • an automatically generated summary for the persona
The LinkedIn connection is read-only. It is used only to provide better context for the persona and for content generation.
When you use LinkedIn as the source, the persona can reflect not only your tone more accurately, but also your real positioning, recurring themes, and typical phrasing.

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How personas and Content Sources work together

In content generation, you always choose exactly one persona. MakeMeRank then combines:
  • the persona itself
  • matching Content Sources limited to that persona
  • optionally the selected report context
This lets you maintain different content setups, for example for founder posts, deeper expert content, or more personal LinkedIn updates.

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Post image themes

On the same page, you can also create custom post image themes. These themes appear later during content generation when you choose to generate an image for a post. A theme contains:
  • a custom visual style name
  • an image instruction for look, atmosphere, and color direction
If you also want to manage the underlying context for your content, continue with Content Sources.